Semalt Calls On Everybody To Put A Strong SEO Strategy And Move To The Next Level With Your Business



An SEO strategy is a plan that should get you from where you are now to where you want to go with your business. An SEO strategy is an overall plan for what to do, what to optimize, and how you will do it to attract more relevant traffic to your website. This means traffic that creates customers. In other words, it's exactly what gets you to the next level in your business.

With a good SEO strategy, you build your online business (with the menu, blog posts, landing pages, and products), so that you avoid doing random work - or worse, wasting your time on something that doesn't give you those customers you want. The goal is to sell more to more people. And you want to make sure that the effort you put into your work is also seen, heard, and noticed so that you can help more - whether it's with your knowledge, your help or your products. I understand that.

It does not happen by accident. Companies and individuals who create sales and gain customers have a plan. It's not necessarily because they follow the plan slavishly (everything can change, after all), but they have a plan. A plan that somehow contains data, numbers, knowledge, and a goal for what is to happen. That plan we can call many things, but let's give it the name that the vast majority use: an SEO strategy.

I'm pretty sure you've heard of an SEO strategy before. But do you have one? And have you made a good start to its implementation? That's the subject of this blog post.

Let's start by looking at what an SEO strategy really is.

What is an SEO Strategy?

An SEO strategy is data, facts, and words on where you stand today, where you are going and how to achieve it. An SEO strategy deals with your online business, your products, the market, the competitors. But first and foremost, the SEO strategy is about your potential customers. It gives you a direction for how your website generates traffic. Which traffic will be relevant to you in order to reach the right customers?

It can all be written on a piece of paper. But the reality is that it will only work if the paper is closely studied by you, your SEO nerd, and preferably your team. From there, you put small lines on who does what and when. Otherwise, it will be like a diet plan hanging on the fridge, as you say to yourself, you'll start using it on Monday.

Therefore, you should have a solid SEO analysis before laying out your plan. Behind an SEO strategy are among others an analysis of the website, a keyword analysis, and a competitor analysis; all those with the DSD SEO tool. In the SEO strategy, you gather knowledge and data from the above analyzes and make a plan for what SEO work you must have done to achieve the desired result. It is based on your current situation and where you are in relation to the competitors in the market and how to get to the goal?


In the SEO analysis, we also look at what techniques and methods we will use to achieve what we want to happen to our business.

The 5 Reasons Why You Should Have An SEO Strategy

Now you know what an SEO strategy is and how to approach it. But. If you are still not completely convinced that an SEO strategy is the way to go, then I would like to give you the 5 reasons why I recommend all my clients to have a strong SEO strategy laid out.

You save time

You get a plan to get from point A to point B. This plan is created based on numbers, data, and your knowledge of your customers. An SEO strategy ensures that you will target what works and what creates traffic and customers. You don't have to test, try and try again with tasks that still don't bring you closer to your goal. You spend your time on what works.

SEO is good business

Because with an SEO strategy, you save not only time but also money.

If you need to have time to make your money, your business needs to do some of the work for you. You must also be able to attract customers when you work and do everything else. There must be visitors in the store for you to create customers. Your SEO work can do that for you if you do well, do it accurately, and know where to do what. Otherwise, your work may be in vain, and your time and money wasted as well.

SEO is a future-proof solution

You need to make sure that your business grows and stays on the market for more than just 1 year. The good thing about SEO work is that it is work done on your website. So it's your property. It does not disappear in the stream of posts on Facebook. It remains. And it creates more and more value for your business the more people visit your website. It is a job that you must constantly return to, but it builds the cornerstones of your online business, which must last for many years. And once the foundation is laid, you stand insanely strong.

You appear as an expert in your field

You become a player in your market, and this also means that you can more easily get connected with others by, for example, blogging about your topic. By sharing articles and knowledge on other people's media, you create visibility and credibility. And just that credibility is one of the important factors in the Google algorithm. You need to create a platform where you show your knowledge, your competencies, and the experience that makes people choose exactly you.

Your content does not disappear in the crowd

If you have a clear and solid SEO strategy, it will also be visible on your content. Because it doesn't disappear in the same way that you would risk if you published a random Facebook post here and a random blog post there. There is going to be a common thread in what you say, so your content is going to appear much clearer and more distinct to your target audience. 

My SEO optimization step-by-step plan for you who just want to get started now

Keyword optimization (and especially the strategy behind it) can be overwhelming. Especially if you do not know where to start and end. Therefore, I have broken the SEO strategy down to 5 steps, which you can advantageously tick off on your checklist when you need to get started with your own SEO strategy. The 5 steps come here:

№1 Keyword Analysis

A good keyword analysis is worth gold (and the whole foundation of your SEO work). If you use it right and not if it's in the drawer. It is self-explanatory.

In short, keyword analysis is about finding the words and phrases that your potential customers are searching for on Google. With a sharp keyword analysis in hand, you can write stronger content because you will be able to write directly to your dream customer.

You can get my recipe for a razor-sharp keyword analysis right here with our keyword analysis tool the Dedicated SEO Dashboard.


№2 Prioritization

This is one of the most difficult but it is important and you can easily figure it out. It's about prioritizing your efforts. You can not be over it all the time. So you have to choose what your preparatory work tells you is the most important to your customers (your keyword analysis).

My advice to you who are in doubt about which keywords to bet on is that you choose the keywords that are closest to a sale in your business.

Think about both the short and the long term. What is most obvious here and now? And what should you also optimize at some point? A good SEO strategy can easily accommodate both.

№3 Create Content



Now you need to start creating content. When you do this, you do it with your preparation, your customers, and the market in mind. And I almost bet you'll find this step much easier once you've done your thorough preparation.

№4 Optimizing Your Existing Content

Maybe you know it as SEO Optimization or Search Engine Optimization? It's about taking the content you already have, fine-tuning it, and making it even better so that it can attract even more relevant traffic to your website.

№5 Linkbuilding



Your website needs to be cohesive. Therefore, you should link where it is relevant. It is also a good service that helps your potential customers to understand what you are an expert in. Because in that way, you refer your reader to other pages that are relevant to him or her.

Furthermore, you need to get started with external link building. That is, you must create/obtain links from other relevant sites. It is a discipline in itself, but it is crucial to your SEO work.

How do you know if you need an SEO strategy?

Now you know what an SEO strategy is. But are you still in doubt about whether it will be right for you?

Ask yourself these questions:
If this sounds suspiciously much like you, then I dare say that an SEO strategy is definitely the right next step for you. And you can get started today. At least now you've got my recipe. The recipe I use when helping my clients.

With a secure and solid SEO strategy in hand, you avoid wasting more time on random blog posts, Facebook posts, or thin content. You set the course for your company and create a breeding ground for good organic traffic, which will work for you night and day - 24 / 7 - for many years into the future.